Mercedes-Benz Vans USA partners with Goodr Founder Jasmine Crowe-Houston as first eSprinter brand ambassador

Mercedes-Benz Vans USA partnered with Goodr, an innovative organization dedicated to waste management and hunger solutions, and appointed Jasmine Crowe-Houston, Goodr founder and CEO, as the first brand ambassador for the all-new eSprinter. Goodr was presented with the first refrigerated eSprinter Cargo Van by Mercedes-Benz in North America, with a custom upfit by Thermo King of Charleston refrigeration. This collaboration marks a significant step in promoting sustainability and hunger relief initiatives nationwide.

Founded in 2017, Goodr leverages innovative technology and a massive partner network to rescue surplus food and deliver quality meals to underserved communities. Last year, through its Surplus Food Recovery solution, Goodr diverted more than 1.3 million pounds of waste from landfills and prevented 714,759 pounds of carbon emissions. This collaboration with MBUSA not only helps Goodr continue to work toward combatting food waste and addressing food insecurity nationwide, but it also reduces greenhouse gas emissions for Goodr’s charitable partners.

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"We are thrilled to collaborate with Mercedes-Benz Vans USA to showcase the eSprinter, propel electric mobility, and continue to bring much-needed food supply to those in need,” says Crowe-Houston. “Addressing food waste and hunger in our country is critical, and we’re taking a unique approach to expanding our impact by working with Mercedes-Benz. This vehicle aligns perfectly with our mission to serve communities efficiently and sustainably.”

As a part of Mercedes-Benz AG, Mercedes-Benz Vans is fully committed to the Group's sustainable business strategy. This goal is reflected in "Ambition 2039" and the "electric-only" approach. Aiming for an EV share of up to 20% by 2026 and more than 50% by 2030, Mercedes-Benz Vans is targeting a significant reduction in CO₂ emissions across the entire lifecycle in new vans.

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The new Mercedes-Benz eSprinter sets a standard in electric fleet innovation and urban delivery vehicles featuring emission-free operation, advancing connectivity via the Mercedes me connect app and superior driving dynamics. Designed to prioritize efficiency and sustainability, the eSprinter offers customers versatility in range, payload, and interior space, making it ideal for diverse commercial applications. Thermo King of Charleston, a leader in temperature-controlled transport solutions, equipped the eSprinter with a specialized refrigerated storage system upfit tailored for Goodr. The system ensures that perishable goods, including fresh meals rescued by Goodr, are transported under optimal conditions. As a global enterprise, Thermo King also paves the way toward a more sustainable future in its industry by continually seeking ways to minimize its environmental footprint and integrating sustainability into all aspects of its operation.

"The eSprinter's versatility, combined with Goodr's sustainable delivery solutions, has proven to be an ideal partnership for advancing sustainable urban logistics,” says Iain Forsyth, director of product management and marketing, Mercedes-Benz Vans USA. “Our collaboration with Goodr and Thermo King reinforces our commitment to sustainability and underscores our dedication to support small businesses with efficient, sustainable last-mile delivery solutions.”