Drive Electric Earth Month kicks off across the US

Drive Electric Earth Month (DEEM), an annual, nationwide campaign to increase education and awareness about electric vehicles (EVs), kicked off Tuesday, April 1, 2025. This year's initiative features 141 events spanning 38 states. Events, both in person and online, will feature EV test drives, showcases, informative workshops, and other fun activities that highlight EVs' cost-saving, performance, and public health benefits.

"Now is the best time to buy or lease an EV," says Joel Levin, executive director of Plug In America, a national nonprofit whose mission is to accelerate the shift to EVs and one of the organizations behind Drive Electric Earth Month. "There is more choice in the EV market than ever before, and the federal EV tax credit is in place for now. Besides saving on the initial acquisition with the tax credit, families can save thousands of dollars a year on reduced maintenance and fuel costs by driving electric."

Plug In America, Electric Vehicle Association, Sierra Club, Drive Electric USA, and EVHybridNoire teamed up to organize this year's Drive Electric Earth Month. The groups recruit organizers to host local events that are registered on DriveElectricEarthMonth.org. Then, EV drivers and the public can easily find the nearest event to them and sign up to volunteer or attend.

Consumers drive nearly 6.4 million EVs in the U.S., and EV sales are on an upward trajectory. More than 1.6 million plug-in electric vehicles were sold in 2024 in the U.S. – an increase of more than 11% from 2023.

In its seventh year, DEEM shows the unwavering dedication EV drivers and advocates have for educating the public about how everyone can benefit from EVs. Besides the monthly maintenance and fuel savings, EVs are safer, cleaner, and fun to drive. Data show EV drivers love their vehicles. Plug In America's annual survey has repeatedly found that an overwhelming majority of EV drivers intend to make their next vehicle an EV.

"Once you drive electric, you won't go back," Levin says. "Come out to one of the events, talk to drivers and experience one for yourself."

National sponsors supporting Drive Electric Earth Month include platinum sponsor General Motors, silver sponsor Electric Vehicle Adoption Leadership (EVAL) program, and bronze sponsor Edison International.